Zearn is the nonprofit educational organization whose mission is to inspire all kids to love learning math. Everything we do is driven by our belief that every kid is a math kid. Our top-rated learning platform is designed to catch kids up and move them forward in grade level math. And it works. Large-scale efficacy research shows students who use Zearn make significant gains in math proficiency, including the students who start multiple grade levels behind. The vital importance of learning math today is hard to understate, and yet today, it is common to think that only some are born to achieve in math. Math learning is often disparaged and feared (e.g. I’d rather go to the dentist than do algebra) or viewed as a special interest of luxury (e.g. if kids don’t have a passion for math that is okay, maybe they have a passion for pottery). We don’t look at learning to read the same way. Zearn exists to help create a world where all children love learning math. As a nonprofit, all of our work is driven by what is best for kids. At the same time, we operate as an intense and fast-moving technology company, inclusively solving hard problems that will impact current and future generations. The problems we solve require expertise in pedagogy, software development, persuasion, psychology, design, writing, video production, problem solving, and countless other disciplines. As an organization that is always stretching to get to the next level of impact, every single person owns mission critical work. If you are ready to join our team of problem solvers, own work that will drive us to achieve impact at scale, we are looking for you. Learn more about us at The purpose of the Product Marketing Associate at Zearn is to position and communicate the benefits of Zearn Math to teachers, coaches, school and district leaders and families across a variety of assets and channels. This is achieved by: Inspiring and engaging audiences by crafting compelling content. Lead the authoring of content for all demand generation campaigns. Develop new content for webinars and videos. Author and manage production of marketing collateral, collaborating with design colleagues. Develop copy for regular updates to in-app “What’s New” messages to engage and inspire users Develop content to support presentations at in-person events, including proposal submissions for speaking opportunities Managing various campaigns with the goal of driving continuous improvement and engaging new opportunities. Collaborate with the marketing operations team to leverage findings from research and campaign analytics to manage iterative improvements that maximize the performance of campaign outreach and assets. Lead the authoring of content for demand generation email campaigns, tailoring email copy to specific audiences to maximize impact. Develop copy for paid media and search campaigns. Maintaining brand integrity through ensuring all content aligns with Zearn’s values and strategy. Ensure all content and assets adhere to brand values, style, and voice. Coordinate across teams to maintain cohesive messaging and brand positioning across all forms and channels. Taking charge of our external website by keeping content fresh and engaging. Own content updates on Zearn.org external website, including creating and updating campaign-specific landing pages. Problems someone in this role can be expected to solve: How might we create more engaging and impactful content that drives demand and awareness for Zearn? How can we streamline the content creation process to ensure timely delivery? How might we optimize our campaigns based on learnings from data insights? What new channels or strategies can we explore to expand our reach? How can we ensure brand consistency while allowing for creative flexibility? What processes can we implement to maintain high standards of brand integrity? How might we improve the user experience on our website to drive higher conversions?
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