Copywriter Job at A Place For Mom, Detroit, MI

  • A Place For Mom
  • Detroit, MI

Job Description

Company Description

About A Place for Mom

We're the leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation's most trusted senior advisory service, we are a mission-based organization that enables caregivers to make the best senior living decisions for their loved ones. With hundreds of senior living experts nationwide, A Place for Mom helps hundreds of thousands of families each year simplify the process of finding the right senior care solution across home care, independent living, memory care, assisted living, and more. Our services are offered at no cost to families as we're paid by the 14K+ communities and 3K+ providers in our network.

Recently awarded one of the 2022 Best Places to work in NY and Best HR teams by comparably, the leading workplace culture and brand reputation platform, A Place for Mom is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.

Employees who thrive at A Place for Mom live our values every day:
  • Focus on excellence
  • Act with integrity and assume positive intent
  • Drive outcomes every day with passion and a sense of mission
  • Make the lives of our families and customers better, easier and more successful
  • Realize the full potential in each team memberwork as a single supportive team

Job Description

We are seeking a Copywriter who is an expert in developing and implementing effective digital content and understanding content's critical role in the digital customer experience ecosystem. The copywriter will provide customers with educational and conversion-focused content that supports the overall customer journey, enabling them to make informed decisions related to long-term care. The copywriter will be experienced using data-driven strategies to develop and enhance content strategy that serves APFM's business goals. Success in this role will lead to increased conversions and traffic from online channels that result in driving revenue and contribute to APFM's financial targets.

Who you are:

You are passionate, outcome-oriented and eager to join a growing team. You don't mind rolling up your sleeves and doing what it takes. In fact, you can't remember the last time your sleeves were down. You have a proven history of writing and publishing content that drove meaningful business impact, yet were flexible enough to incorporate meaningful feedback into your work. You're fluent in the performance metrics that guide the success of content and welcome the opportunity to implement a data-driven content strategy.

What you will do:
  • Develop high-quality content pieces that target ideal customer segments and drive conversion
  • Provide content revision/creation recommendations that help the business achieve strategic revenue goals that is based on competitive assessments, audience segmentation, SEO data, and site metrics.
  • Work with Content SEO teams to identify areas for customer acquisition and develop engaging content to convert users.
  • Ideate content topics with other departments to increase traffic and enhance user engagement.
  • Identify and prioritize opportunities for improvement in conversions along the customer journey.
  • Identify and document the content needs of key audiences, across all stages of the customer journey, in the form of content-actionable personas and journeys.
  • Meet content goals and performance metrics with a view to ongoing content optimization.
  • Champion customer experiences at all touchpoints using internal funnel metrics data.
  • Work with editorial calendar to align site releases with product launches, promotions, and more.


Required skills and competencies:
  • B.S. Degree in English, Journalism, Communications, or applicable field is required.
  • 2 years or more of proven experience driving successful content initiatives that drive traffic, drive engagement, and drive conversion for brands.
  • Experience with content management systems, digital asset management, databases and SEO
  • Skilled at information collection and discovery; demonstrated ability to develop practical, workable solutions.
  • Skilled at learning and applying new technology tools.
  • Highly collaborative: Able to work across functions, geographies, and organizational levels to develop solutions; engages and involves key stakeholders when needed.
  • Superior oral and written communication skills
  • Ability to develop content that aligns with multiple customer segments.
  • Base Salary Range - $50,000 - $55,000
  • Benefits:
    • 401(k) plus match
    • Health insurance
    • Dental insurance
    • Vision Insurance
    • Paid Time Off


Additional Information

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

Job Tags

Local area, Remote job, Flexible hours,

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